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The Wall Street Journal: Scott Rostan “Project Funway: Code Names Spice Up the Art of the Deal”

By Gillian Tan and Liz Hoffman  Bankers Enjoy Coining Monikers to Keep Mergers Quiet; Software Threatens the Fun “Project Swift” sounds like the name of a military invasion or an Olympic marathoner’s training plan. But it is actually the code name for a corporate buyout, inspired by a private-equity associate’s fondness for singer Taylor […]

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